Why your Etsy Treasury isnt making the Front Page

Why your treasury isn’t on the Front page.

Here is one of the most asked questions that fill my inbox daily, and of course has crossed my mind more than once a day…. “Why isn’t my treasury on the Front Page???” If you are like me, you spent a lot of Tender Loving Time creating a beautiful work of art, a stunner, a treasury that you are sure is going to hit the Front Page this time…… it doesn’t hit, and there is that question of “WHY?”

There are a few reasons “WHY” actually. Etsy treasuries are no longer timed and limited, and if you browse the Etsy treasuries at random as I do, you will notice there are THOUSANDS of them. So reason number one that yours isn’t on the FP is that not very many people have seen it.

The second reason is the harder one, but the truth is that it just isn’t what the Etsy Admins are looking for. So what is it exactly that Etsy is looking for? How do you get your treasury on Front Page? Here is my deduction of what you need to do to get on that so very sought after Front Page:

Getting found:

At the moment there are over 30,000 pages of treasuries. Your treasury has to not only to stick out from the crowd…. It needs to scream “LOOK AT ME!!!” So how do you create a treasury that demands attention?

First, take time selecting your items. So many of us will make a treasury of all things that we love, our FAVORITES, but honestly that’s not what everyone else wants to see. Just because you love soft, pink collections of fuzzy teddy bears doesn’t mean everyone else does…
You have to be diverse in choosing items to feature. Now that you have an idea about items to feature, the same should go for the title of your treasury. I can’t tell you how many “I love blue” treasury titles I see during the day, an honestly, I rarely look at those.
What catches my eye are the original and spunky titles, ones that make me think or laugh. That’s what you want, something that draws a person in, think of it like fishing…. Your treasury title is your bait to reel them in!
This treasury title had me the moment I read it; I had to take a look!

‘Live out Loud’ by missara503

All for brights and spice.


Cotton candy polymer clay ea…

$17.00

old school meets new school …

$10.00

Feather Ear Cuff Pink Yellow…

$7.75

Color Block Trend Summer Hal…

$48.00

Classic Monster Frankenstein…

$10.00

HAND PAINTED – spring flower…

$1029.00

Blue Original Amy Winehouse …

$57.00

Vintage Rainbow Tie Dye LEVI…

$60.00

Colorized Marina Scene at Gr…

$35.00

Pink, Blue, and Yellow Chunk…

$43.00

Handmade Soap Florida Orange…

$5.00

Eco-friendly Dryer Sheet Cof…

$10.00

Cupcake Cameo Necklace –Pin…

$16.00

MAC Surf Baby Inspired Hand …

$14.00

MINI yellow lemon heart thre…

$4.99

Vintage Wall Frames and Scon…

$29.00

Treasury tool by Red Row Studio.

Now, let’s take a look at color. Color is a good thing, in moderation. Clashing colors are not in, never will be and won’t make it to the Front Page…ever! You must remember that Etsy is a HUGE business; their front page is the first thing consumers see, it is the face of that business. Honestly, think about it, there isn’t a single business out there that wants to look like a mismatched zoo of colors.
Take for example one of my first treasuries (Yes, I am totally embarrassed to be sharing this with you but I am trying to make a point. Please, remember this was like my second treasury ever created!)

‘Non-White with a POP of color! ‘ by Hippiechicjewelz

I am participating in the STAT Team weekly treasury challenge. This weeks challenge word is “NON-WHITE” I created a treasury of sheerly exquisite Vibrant, fun and totally Non-white items! The STAT Team Tuesday Treasury Challenge is open to EVER


Lavender and Chamomile Scent…

$20.00

Original Art Card ‘With…

$5.00

Just…………..I Love You…

$18.00

Plush Monster: Orange Jibbaw…

$25.00

Zebraddiction Glasses Case/T…

$13.99

Women’s Longhorn Appliqu…

$25.00

Hand embroidered shoulder ba…

$130.00

Carpet.on

$86.00

ON SALE 16x 20 They teach yo…

$45.50

SALE Salem Sea Green Glass w…

$35.99

Woven Chapeau

$40.00

Massage candle lavander&vani…

$7.00

Treasury tool by Red Row Studio.

Moving on: The THEME. You have to have a theme to build your treasury around. Find one item you really like and build around it, or pick something that has inspired you, a song, movie, you get the picture. When I look at a treasury that has random and items that don’t tie in together I lose interest and wonder what the curator wants me to see. The treasuries that I see that are totally random confuse me and I often move on. Consider that when you click on a treasury you only see 4 items initially, those have to be compelling enough to draw the viewer in.
Take for example this treasury I created after hearing a very old song about the birds and the bees.

‘The Birds and the Bees’ by Hippiechicjewelz

Let me tell you ’bout the birds and the bees, And the flowers and the treesAnd the moon up above, And a thing called “Love”In honor of Anatomynaturals spotlight today!


Limited edition altered art …

$365.00

Honey Bee Hand Painted Neckl…

$25.00

Long Feather Hair Clip Green…

$20.00

Save the Date Magnets, Bumbl…

$161.00

Mood Bee Earrings

$18.95

Wall clock- Hand painted on …

$25.00

Bee Hawk-Moth – Brass and Bo…

$25.00

CO-492-Beach Cottage Tags Se…

$5.50

Orly Owl lampwork art glass …

$14.00

Little Bee Earrings

$12.00

Birds in a Nest of Flowers A…

$16.00

ACEO Original Acrylic Painti…

$15.00

Blue Birds Painting, Origina…

$50.00

Mason Bee Box, Reclaimed Woo…

$27.00

Honeybee– 8×10

$10.00

Four Room Primitive Bird Hou…

$46.95

Treasury tool by Red Row Studio.

Another great example is this treasury featured around bottles:

‘Time in a Bottle’ by JemsbySandi

Featuring my favorite teams and their team members.


When my time comes to a halt…

$30.00

Breathing Slow

$45.00

Steampunk Corked (Time in a …

$27.00

altered art bottle “tim…

$8.99

Message In a Bottle Mixed Me…

$40.00

Custom message in the sand p…

$14.99

Discover You Fine Art Photo …

$5.00

Small Bottle with Handmade T…

$10.00

Touch of Winter – Lanterns 8…

$20.00

Did you get the message – Me…

$30.00

Miniature Bottle with Cobalt…

$38.00

Honey yellow decorative glas…

$10.00

Custom message in a bottle n…

$42.00

Hemp Barefoot Sandals Baby B…

$13.00

Manuscrit Trouvé dans une B…

$15.00

Circe Perfume Oil .33 fl. oz…

$19.00

Treasury tool by Red Row Studio.

This brings up the final point of arrangement. This makes of breaks a treasury. You can have the same items look absolutely stunning, or like a toddler rearranged your collection when you weren’t looking, this is all depending on the placement of the items. Take a good look, and take the time to rearrange if needed. Setting it up the right way can be the difference between being on the Front Page, and being on page 30,000.
Take the arrangement of this treasury, it is beautiful!

‘In dream you can fly forever ‘ by supplierofdreams

When I want you in my arms,When I want you and all your charmsWhenever I want you, all I have to do, isDream, dream dream dream Enjoy!Daniela


It helps to write it down, e…

$12.00

Raw Aquamarine Silver Ring

$130.00

Post from Oslo hand-printed …

$26.00

Front Page of Etsy Blue Lant…

$25.00

Subject 0015108 – You’ve…

$3.00

Heart Shaped Rattle with Dra…

$38.00

Mohair Teddy Bear,12″ h…

$58.00

Shabby Aqua Painted Buffet /…

$350.00

Five Cleat Rail… Wall Shel…

$30.00

Hall of Illusions Cameo Anti…

$38.00

Talisman – Necklace

$50.00

White blossoms 8×8 fine art …

$22.00

Vintage altered silver toba…

$75.00

Turquoise Serving Bowl with …

$59.00

Vintage Cook Book Bundle

$22.50

At the Gate in Blue

$25.00

Treasury tool by Red Row Studio.

Ultimately though, the goal of curating treasuries should be to have fun and promote each other. Creating treasuries makes featured artists proud, and will get you recognition of your fellow Etsians. The more treasuries you make, the more chances you have of getting to the Front Page!

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4 thoughts on “Why your Etsy Treasury isnt making the Front Page

  1. so true! and I can think of another tip…. include some real power house sellers in your treasury, the people who have hundreds, thousands of people following them in their network, it gets a lot of views. I’ve also noticed the same sellers many times on the FP and in the daily ‘etsy finds’ emails, it could be strategic to include these sellers in your treasury, but of course you have to pick items from them that totally belong with your theme and arrangement.

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